Retail Distribution, Digital Commerce, Omni-channel Strategy
Sector
Beauty & Personal Care
Launch Foundation for Beauty Innovation
Launch foundation in place: authorised Tmall Global Flagship build, store design and optimisation, and in‑market logistics set‑up to enable a compliant, data‑driven debut in China.
100%
launch readiness achieved
0 → 1
market entry completed
What We Did
•Appointed as authorised operations partner to establish the Tmall Global Flagship.
•Delivered storefront design, content, and UX optimisation frameworks.
•Set up cross‑border logistics and customer service workflows with SLAs
•Built promo calendars and performance governance for key events (e.g., Singles Day).
•Created compliance‑aware pricing and campaign playbooks for launch.
Launch Readiness
100%
launch readiness achieved
0 → 1
market entry completed
•0 → 1 market set‑up completed; launch readiness achieved with go‑to‑market, content, and operations aligned.
•Risk‑reduced pathway to scale via standardised reporting and optimisation loops
