Your Brand
Accelerator
for Asia

Founded in 2022, Asia Circles helps international brands thrive across Southeast Asia and China.

Our unified platform combines distribution, e-commerce, marketing, data, and retail strategy to ensure profitable, controlled scaling in the world's fastest-growing markets.

We've helped brands like Waitrose, Faith in Nature, Tru Niagen, and more achieve measurable success — across modern trade, social commerce, and digital platforms.

2014

The journey begins

Founding member of an Agency in China. This team grew from 5-85 people in 3 years with over 150 clients.

Our Values

Four fundamental principles that define how we work and grow together

Partnership

Transparency

Local + Global

Data-driven

Our Leadership

Meet the team driving innovation across Asia's fastest-growing markets

Benji - Founder & CEO

Benji

Founder & CEO

United Kingdom
Gabriel - Founder & COO

Gabriel

Founder & COO

China
Seb - Technology Officer

Seb

Technology Officer

United Kingdom
Allen Lê - Operations Manager

Allen Lê

Operations Manager

Vietnam & Malaysia
Jamie - Creative Marketing Manager

Jamie

Creative Marketing Manager

Regional
Vicky - Modern Trade Director

Vicky

Modern Trade Director

China
Thy - Social Media Manager

Thy

Social Media Manager

Vietnam
Phuong Anh - Social Media Video

Phuong Anh

Social Media Video

Vietnam
Truong Quoc Voung - Business Development

Truong Quoc Voung

Business Development

Vietnam
Rei - PR & Lead Generation

Rei

PR & Lead Generation

Vietnam
Lawrence - General Manager

Lawrence

General Manager

Singapore & Malaysia
Jayce - Marketing & E-Comm

Jayce

Marketing & E-Comm

Singapore & Malaysia
Kieran - Web Developer

Kieran

Web Developer

Regional
Tash - Video Production

Tash

Video Production

India